In detail
44LLC, NEW YORK
Three roles · 2024-2026 · New York and remote
The company:
44LLC is a strategy and design studio in Brooklyn. It works with hotel groups, hospitality brands and private clients, from the first positioning of a project to the standards that architects and operators build from. Clients include Jumeirah and Rosewood.
Strategy Consultant · 2026 · Remote
I worked remotely from France on positioning, innovation strategy and new-business pitches for hotel groups and brands. I also advised the studio on where to spend its time across projects and saw the Jumeirah standards through to final delivery.
Product Manager · Sep 2025-Feb 2026
Jumeirah’s design and product standards cover hotels and resorts, branded residences and branded villas, and I ran the programme like a product. Requirements came in from the client, chapters went out one release at a time, and review rounds ran across three time zones. To keep that pace, I built our own production tools: scripts that turn structured text into InDesign-ready layouts, batch processing for review documents, and interactive boards for client reviews. In parallel I shaped product strategy for a European tile manufacturer deciding how to split its range between trade and retail customers.
Strategist · 2024-2025
Most of my first year went into pitches. I built brand strategy proposals for hospitality groups and private clients, taking each from first positioning to final presentation, and wrote the brand-led concepts behind Jumeirah’s residential and villa standards.
Focus: Positioning · Pitches · Product management · Production tooling
NYC INNOVATION COLLECTIVE, NEW YORK
Associate · 2024-2025 · New York
The company:
A nonprofit alliance of New York tech organisations. Its members are accelerators, incubators and other startup programmes, and it works to make the city’s startup scene better connected and easier to get into.
The role:
I started with the numbers. After cleaning up the membership records, I segmented members by stage and sector so we knew who to approach for which events and partnerships. That work shaped the website redesign, which I built around the two things people came for: joining and attending. I also ran the events themselves, mostly founder meetups and panel evenings.
Focus: Data analysis · UX/UI · Community · Events
VYBE TOGETHER, NEW YORK
Creative Director & Co-Founder · 2020-2024 · New York
The company:
An app for finding and hosting small get-togethers nearby. A host posts a gathering, guests apply, and the host decides who comes.
The role:
I co-founded Vybe and led its brand, go-to-market and app design, working with our product and engineering team from first concept to launch. In 2020 our first marketing video went much further than the product had. It reached national press before we had users, and we took it down. That taught me how fast a brand’s tone can run ahead of what it’s selling, and it also showed how far one small team’s idea could travel. When we came back, the brand was built around what the app had always been for: small gatherings, with the host choosing the guests.
Focus: Brand · Go-to-market · App design · Founding team
JUICE HOUSE, NEW YORK
Creative Brand Strategist · 2024 · New York
The company:
Juice House is a creative agency and content collective based in Minneapolis, with an office in New York. It works on campaigns, content production, and influencer and digital strategy.
The role:
Two projects defined my time there, one for Jordan Brand’s Jumpman line and one with Spike Lee. For each, I turned the brief into a strategy and then into concept routes and pitch decks. Once the client chose a direction, I worked with the production team on the plan to make it.
Focus: Campaign strategy · Concepts · Pitch decks
REFLETÉE, MILAN
Designer & Brand Partnerships · 2020-2021 · Milan
The company:
A Milan fashion-tech startup working on body scanning and augmented-reality try-on, so shoppers could see clothes on their own bodies before buying. This was before virtual try-on was common.
The role:
I designed parts of the try-on experience and approached fashion brands about piloting the technology.
Focus: Fashion tech · AR · Partnerships
GROUPE RENAULT, GUYANCOURT
Product Design Intern · 2019 · Technocentre, Guyancourt
The company:
The French carmaker behind Renault, Dacia and Alpine, renamed Renault Group in 2021. Its Technocentre, south-west of Paris, is where the group designs and engineers its vehicles.
The role:
I joined the design team for an internship on interior and in-car interface concepts. The work ran from sketches to models and user tests, and ended in design reviews. It was my first look at how a large company takes a product from idea to decision.
Focus: Product design · Automotive · User testing
PARSONS SCHOOL OF DESIGN, NEW YORK
BBA, Strategic Design & Management · 2020-2024 · New York
The school:
Parsons School of Design is part of The New School. Strategic Design & Management is its business degree, applying design methods to strategy, organisations and new ventures.
The degree:
I graduated with a minor in Product Design, a 3.91 GPA and a place on the Dean’s List. For my capstone I developed a product and brand strategy for a new venture, tested it with users, and presented it to faculty and industry reviewers.
Focus: Strategic design · Product design · Business
INTERNATIONAL SCHOOL OF PARIS, PARIS
Bilingual International Baccalaureate (IB) · 2016-2020 · Paris
The school:
An international school in Paris, where I took the International Baccalaureate. Mine was the bilingual IB, with French and English both studied as first languages.
Subjects:
Mathematics HL, Economics HL, Design and Technology HL and Geography HL, with French Language and Literature, English Language and Literature, and Theory of Knowledge.
Personal Project:
The Uberification of Common Life: a socio-economic study of Airbnb, Uber and the service economy.
Activities:
Student Council President and Vice-President, Chairman of the Model United Nations Club, and Student Mentor.
Focus: Economics · Design and Technology · Leadership
CERTIFICATES
Data and entrepreneurship · 2020-2026
Associate Data Analyst, DataCamp, 2026. DataCamp’s assessed certification in SQL, with a timed exam and a practical case on cleaning, analysing and reporting data.
Data Analytics Professional Certificate, Google | Coursera, 2025. Google’s programme on the whole analysis process, from framing the question to presenting results, in spreadsheets, SQL, Tableau and R.
Entrepreneurship 101-103, MITx | edX, 2020. MIT’s three-part course on starting a company: finding a first customer, deciding what to offer them, and working out how the business makes money.
Focus: Data · Analysis · Venture building
VOLUNTEERING
UNICEF and the International School of Paris · 2016-2020
Youth Advocate ↗, UNICEF, 2016-2020. One of UNICEF’s Youth Advocates, young people who speak up and take action for children’s rights.
Sustainable Development Project, Namibia ↗, International School of Paris, 2017. A service trip to Otjimanangombe with ISP’s student volunteers, working alongside local people at a primary boarding school.
Focus: Children’s rights · Service · Sustainable development