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An experience is made of things that rarely meet. What a brand wants people to feel. What the numbers allow. What architects, engineers and operators can build and run. My work has always been keeping them together, across product, brand and analysis. For the past two years at 44LLC, a New York studio, I did it for hotel groups and brands, from the first pitch to final delivery.

Experience

  1. 2024-2026

    44LLC, NEW YORK

    Strategy Consultant · 2026 · Remote

    Led positioning, innovation strategy and new-business pitches for hotel groups and brands, advised on priorities across the studio’s projects, and took the standards programme through final delivery.

    Product Manager · 2025-2026

    Ran the standards programme as a product across three property types and three time zones, from client requirements to chapter-by-chapter releases. Built the scripted production tooling behind it and shaped product strategy for a European tile manufacturer’s B2B and B2C split.

    Strategist · 2024-2025

    Built pitches and brand strategy proposals for leading hospitality groups and private clients, from first positioning to final presentation, and brand-led concepts for a global hotel group’s residential and villa standards.

  2. 2024-2025

    NYC INNOVATION COLLECTIVE, NEW YORK

    Associate

    Analysed membership data to segment and target outreach, redesigned the website’s UX/UI around membership and events, and ran events for New York’s startup ecosystem.

  3. 2022-2024

    VYBE TOGETHER, NEW YORK

    Creative Director & Co-Founder

    Co-founded a consumer social events app and led brand, go-to-market and UX/UI direction with the product and engineering team, from concept through launch.

  4. 2024

    JUICE HOUSE, NEW YORK

    Creative Brand Strategist

    Developed brand and campaign strategy for a global sportswear brand and a major film director, turning briefs into concepts, pitch decks and production plans.

  5. 2020-2021

    Refletée, Milan

    Designer & Brand Partnerships

  6. 2019

    Groupe Renault

    Product Design Intern

Education

  1. 2020-2024

    PARSONS SCHOOL OF DESIGN, NEW YORK

    BBA, Strategic Design & Management · Minor in Product Design · GPA 3.91 · Dean’s List

Certificates

  1. Associate Data AnalystDataCamp2026
    Data Analytics Professional CertificateGoogle | Coursera2025
    Entrepreneurship 101-103MITx  | edX2020